It seems that tech companies don’t exactly work according to its users preference, as seen with Apple taking away the headphone jack and Instagram not showing the newest posts first.
Out of the list, one request has been standing particularly long in the dusts – a Facebook dislike button. The closest change we’ve ever had to the iconic Facebook like button was the inclusion of five new reactions to accompany it, with the “angry” reaction being somewhat a close substitute for a dislike button.
According to Facebook themselves, the reason to why they decided not to make a dislike button is the same reason why it has expanded the like button with reactions: liking and disliking something you see on the internet is way too simple and doesn’t do justice for the vast variety of content that circulates Facebook every day.
“A dislike felt very binary to Mark and the team,” Facebook Reactions product manager Sammi Krug told Tech Insider during a recent interview. The “Mark” she referred to is of course Mark Zuckerberg, who assembled a team one year ago to build the feature that is now called Reactions.
The internet has made it well-known to how Facebook needed a like button for some time now and it’s also agreeable among those who had no other way to react to tragedies such as a death of a loved one or national tragedy. The like button simply wasn’t enough to express one’s feeling to certain news, good or bad.
It was mentioned by Zuckerberg in a 2015 Q&A, that Facebook was working on a dislike button.
“What they really want is the ability to express empathy,” he said of Facebook’s near 1.5 billion monthly users. “Not every moment is a good moment.”
While a true dislike button was considered at some point, implementing it wasn’t east, as Geoff Teehan, Facebook’s director of product design put it:
“This might seem like a pretty straightforward task: Just slap a thumbs down next to the Like button and ship it. It’s not nearly that simple though. People need a much higher degree of sophistication and richness in what choices we provide for their communications. Binary ‘like’ and ‘dislike’ doesn’t properly reflect how we react to the vast array of things we encounter in our real lives.”