Life itself is always something worth celebrating, especially if it’s celebrating the birth of a new one.
However, as wholesome as it is, gender reveal parties are, they play a rather dark role in society and also lately, the environment, as the explosion of colors and release of pounds of confetti in the air has finally taken its toll on our planet.
Over the U.S. Labor Day weekend, two expectant parents didn’t get the party they exactly hoped for as they sparked a wildlife that scorched more than 10,000 acres of land in Southern California.
What was a family event used to navigate gender, identity and life transitions, gender reveal parties has become their own mini-industry over the past few years.
Fueled by a never-ending quest of trying to out-do one another as couples, it also presents a bizarre culture of what is considered an attention seeking culture that we live in.
It can all be traced back to 2008, when blogger Jenna Karvunidis cut into a cake at a party, revealing the pink frosting inside it which symbolizes her having a baby girl. Just like that, the modern gender reveal was born.
In a wild bid to please the world of social media, users may go beyond the extremes such as wrestling alligators or even setting off explosions. So, how did it go from as simple family celebration to these? The reason is an attention economy, which uses the currency of views and likes to make the most out of their time online.
It all aligns with the values of an always-on digital consumer, always scrolling for the next best thing to appear on their feed.
The slightest choice to not having a gender reveal also serves purpose towards social media currency as social media influencer Iskra Lawrence announced on Instagram that she would not have a gender reveal – and included sponsored links to a clothing brand in the post.
Parents sometimes choose to ignore the culture and economics that play to these gender reveal decisions; instead of fuelling and celebrating the mystery behind a baby’s gender, perhaps they should also keep in mind to not fuel a forest fire while at it.