How Dolce & Gabbana Lost 98% of Their Chinese Market With One Video

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Dolce & Gabbana is one of the most famous fashion brands in the world. Their clothes have been worn by some of the most recognisable stars on the planet such as Beyoncé, Kylie Minogue, and Madonna.

Firmly established as a top fashion house in the west, their gaze soon turned to lucrative markets in the east, in particular, China. With a population of over one billion, it’s no wonder Dolce & Gabbana were eager to entrench themselves into this market. Especially when it’s reported that 30% of their $1.3 billion earnings in 2017 came from the Asia-Pacific region.

To gain a foothold in foreign markets, companies will usually come up with an ad campaign that introduces them to the local market. One of the most memorable that springs to my mind is when Enterprise rent-a-car entered the UK market.

Their adverts played on the cultural differences between the U.S. and the UK, which helped endear them to the UK public. They were well-thought, funny, and played on stereotypes, but with their tongues firmly in their cheek.

This is a great way to expand your brand into another country, as long as you do it right. Dolce & Gabbana was already well-known in China when they released a series of videos on social media in November 2018.

But what happened next had the opposite effect of Enterprise’s campaign. Instead of bringing the local market on board, they alienated them.

The reason?

Instead of poking lighthearted fun at cultural stereotypes, Dolce & Gabbana overstepped the mark and insulted a whole nation through a poorly conceived ad campaign.

The ad shows a Chinese woman sitting at a table attempting to eat a variety of popular Italian dishes such as pizza and spaghetti. This sounds innocent enough but when you watch the video you can see why it caused an uproar.

The video shows the woman attempting to eat pizza with a pair of chopsticks. She looks confused, prods the pizza to no effect, and then tears a bit of it off and grasps it with the chopsticks.

The second ad is no better, with the woman confronted with a big bowl of spaghetti. Again, she looks at the bowl in a confused manner wondering how to eat it with her trusty chopsticks. Eventually, she twists the chopsticks around the spaghetti and takes a bite.

While the woman is attempting to eat pizza and spaghetti, a narrator speaks in the background. Unfortunately, my Mandarin is limited to two words, so I had to turn to Wikipedia to get a gist of what he was saying.

Yes, this ad campaign is listed on Dolce & Gabbana’s Wikipedia page, that’s how bad it turned out! The narrator is said to speak “with a hubristic and lecturing tone while having sexually suggestive lines.”

Once you’ve watched the video it’s not hard to see why these ads caused such outrage and why it was a marketing disaster. From the Chinese perspective, the videos are patronising and trivialise their culture. After watching it, I felt like it was implying that Chinese people eat everything with chopsticks regardless of how impractical it might be.

From a marketing perspective, I don’t know what Dolce & Gabbana were trying to achieve with these videos. Watching them, you’d have no idea they were a fashion company, you’d assume they were a restaurant or a takeaway company.

I understand what their strategy was. They wanted to show how Chinese and Italian cultures can come together. It was similar to the one that Enterprise employed in the UK. The problem was that Enterprise’s campaign endeared the company to their intended audience, while Dolce & Gabbana alienated it. It also helped Enterprise that British and American culture are a lot closer aligned than Chinese and Italian cultures.

The social media outcry in China was swift, with users accusing Dolce & Gabbana of racism and playing up to stereotypes about Chinese people. To make matters worse, a few days after the company had removed the videos from its social media channels in China, a screen capture of racist comments made by D&G co-founder, Stefano Gabbana, came to light.

In a direct message to an American fashion blog on Instagram, he complained about the removal of the videos and referred to China as the “Ignorant Dirty Smelling Mafia.” He also said China was a “country of shit,” in his ill-thought-out message.

Dolce & Gabbana released a statement claiming that their account and that of their designers had been hacked, but by then it was too late. A string of Chinese celebrities severed their ties with the company and others withdrew from “The Great Show” event, which the ads had been promoting.

Instead of entrenching its brand in China, the campaign did the opposite. A report found that sales for Dolce & Gabbana were down 98% in the country from the same period last year. The figures are shocking, but when you consider Chinese shoppers are the biggest buyers of luxury goods, it becomes clear how big of a mistake their ad campaign was.

China has a powerful online cancel culture and Dolce & Gabbana felt the full wrath of it. Whether the company can reclaim its position in the country remains to be seen. What the debacle does show is the importance of understanding your target market and the necessity of navigating cultural barriers.

Dolce & Gabbana fell flat on their face in this regard. Had they constructed their ad with a bit more tact, they may have succeeded. However, the ad had all the subtlety of a bull in a china shop.

If you want your brand to go global, the message is clear: put out an ad campaign that doesn’t play up to stereotypes and alienate your target market. Otherwise, you could get cancelled, like Dolce & Gabbana.

By Tom Stevenson

6 Ways to Spend Merdeka Day during a Pandemic

It’s here! Our nations 63rd Independence Day. We’ve come a long way since 1957 as a nation and as individuals ourselves, especially during this restricted movement control order (RMCO) period where we’ve had to disciplined ourselves to carry out daily tasks while maintaining standard operating procedures.

While the pandemic is still ongoing, there is still much to go on as celebrations strictly with standard operating procedures are still going on to celebrate what makes Malaysia, Malaysia.

On this festive day, there is no short of fun and celebrations going on as we’ve been doing this for the past 63 years. Although strict guidelines everywhere, KL has once again open it’s doors, barely, to welcome the festivity and life back into the heart of the country.

While we’re at it, here’s six things to do on this festive day while practising social distancing.

1) Catch a show at KLPAC 

Ever since returning into the spotlight post-MCO, KLPAC has brought life back to Sentul Park again with various performances and live shows. To aid in reviving the local perfoming arts centre, the community choir group, The young KL Group will be performing a series of cabaret shows from the 27th of August onwards with familiar tunes from Western blockbusters and nostalgic Disney films in the plans. Do visit their website for any more upcoming shows!

2) Ultron X JomRun Merdeka Virtual Marathon

We Malaysians love our morning and evening runs. One may not think of joining a marathon during this period as it doesn’t really help the case with social distancing, that isn’t the case here, as a virtual marathon is all one needs especially during these times. Ulton X JomRun Medeka Virtual Marathon allows you to rack up the metres and steps all in the safety of your own home away from the crowds. All you have to do is to register by 4th September, choose to cover 5KM, 10KM, 21KM or 41KM, get a pedometer app or device such as a smartwatch or FitBit, and then run! It’s that simple!

3) Visit a Drive-In Cinema 

Drive-in cinemas are something we Malaysians don’t often get a chance of experiencing. Earlier this year, M-Junction, the providers of experiences such as Dinner In The Sky Malaysia, released the news of the first ever drive through cinema opening right here in the heart of the nation. Still an on-going event, why not spend the night at the comfort of your own vehicle while enjoying a movie. To learn more, here’s 6 tips for an ideal drive-in cinema experience.

4) Experience Exquisite Japanese dining at Nobu Kuala Lumpur

Food, us Malaysian love our food; and unsurprisingly, we love food from other cultures as well! World-renowned Japanese-Peruvian restaurant Nobu is celebrating the National Day with an eight-course menu titled 14 Flavours Omakase. Simultaneously a visual and culinary delight, the set meal incorporates Malaysia’s wide array of local delicacies and flavours. Happening until the 31st of August tickle your tastebuds at dishes such as unagi chimake wrapped in bamboo leaves, chilli crab gracefully coated with a tangy or a spicy and sour egg sauce. 

5) Watch the parades from the comfort of your own home

Although we aren’t able to attend any parades this year as there aren’t any, they are still being broadcasted live on RTM. RTM channel is televising the procession and live performances from the venue of the country’s 63rd Anniversary which takes place at Dataran Pahlawan, Putrajaya. Malaysians are invited to tune in at home and watch the programmes safely with their family. There will be other various programmes in line to celebrate Merdeka today.

6) Appreciate the cuisines close to home

What better way to celebrate Merdeka than to celebrate it with the best that Malaysia has to offer, its food. From kuih-muih, nasi lemak, char keuy teow and more that could help bring the spirit of celebration alive, indulge in the best Malaysian cuisines in your Merdeka day outfits while watching the various tv programmes lined up!

The Mysterious Death of Genghis Khan

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There is no precise data on Genghis Khan’s death. The famous 13th-century navigator Marco Polo wrote that Genghis Khan died from a poisoned arrow in the knee. The pope’s envoy to Mongolia, returning to Rome, informed the pontiff that the conqueror had been struck by lightning. The official version of the conquerer’s death is related to his serious illness after he fell from his horse during a hunt. No one knows where the great Genghis Khan was buried.

Marco Polo wrote in his book:

“All the great rulers, descendants of Genghis Khan, are buried on the great Altai mountain, and wherever one of the great leaders of the Tartars died, even if it would take a hundred days to bring to this mountain, to bury him, here they will bring him. A strange thing about this tradition is the fact that the soldiers who brought the bodies of the great innkeepers to the mountains were then killed, being told: “Go and serve our leader!”. The main sources from which we can find out details about Genghis Khan’s life and personality appeared after his death.

The upcoming of a Great Conquerer

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A portrait of Genghis Khan by Arturas Slapsys 2015

The oldest written Mongolian document is the “Sacred Legend,” the writing details the appearance of the great ruler. He was not very tall, had an athletic build and a long beard. All of this and more was described in great detail in the “Sacred Legend”.

He was the son of one of the rulers, but after his father’s death, the family was deprived of all wealth, suffering from poverty. He may have not been top of the class, but he was an excellent organizer, had a strong will, and had enviable self-control, which led him to become known, since his youth, as a talented army commander.

With a very successful military career, his comrades-in-arms esteemed him and valued him for his broad and gentle soul. He never denied the joys of life, but he did not fall into extremes, so he lived to old age, retaining his mental qualities. It is not without saying that, despite all of his good characteristics, he was a ruthless leader. The “Sacred Legend” relates that in 1225, Genghis Khan ordered the conquest of the Zhongxin capital of the Tango state, Xi Xia, and wiped these people off the face of the earth.

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Mongol Archers 13th century

During the hunt not far from this city, he fell off his horse, injuring himself severely. All night, Genghis Khan had a fever. At dawn, a council met where the question was asked: “Should we continue the war with the tangos or not?”. Zuchi, the eldest son of Genghis Khan, in whom the father had lost trust, was absent from the council because the son always avoided obeying his father’s orders. Enraged, Genghis Khan ordered the soldiers to attack and kill Zuchi, but the attack did not follow, because soon after, the news came that Zuchi had died. After that, Genghis Khan lay in bed all winter from 1225–1226.

Many circumstances of Genghis Khan’s death are overlooked, the data is contradictory, various chronicles indicating various reasons for his death — a sudden illness, illness due to unfavorable climate, the consequences of the blow following the fall from the horse.

A plausible Theory about his Death

It can certainly be said that he died in the early autumn (or late summer) of 1227, on the territory of the Tangier state, immediately after the conquest of its capital, Zhongxin (now Yinchuan). According to another legend, at night, Genghis Khan was stabbed with a poisoned arrow by his young wife, whom he was making fun of the same night, for fear of terrible torture for her deed, she threw herself into the river, drowning.

No one knows where the army chief was buried. The enigma of the tomb of the great Genghis Khan stirs the imagination and hopes of treasure hunters, archaeologists, and historians. The place where the fearless Mongol ruler body rests is still sought after today, taking into account all the testimonies, assumptions, legends, even if these are sometimes unbelievable.

According to one version, the great conqueror was buried in a place said to have a personal connection with the leader. One day, the leader was hunting down the Onon River, a six-day walk to Mount Burhan Khaldun. Near the top of the mountains, there was a big lonely tree that seemed out of place. Genghis Khan liked that place very much, feeling an inner joy and a deep peace of mind. That lonely tree growing there probably made him think of death. He said:

“This place is right for my grave. Mark it and remember it.”

One of the scholars specializing in the study of Mongol life denies this hypothesis. He believes that Genghis Khan’s body was not brought to Mongolia, because at that time the Mongols did not yet know the embalming technique. It follows that the tomb of the great conqueror must be sought elsewhere.

Written by Andrei Tapalaga

10 Little Known Facts About Malaysia That Might Surprise You

A country that is split by an ocean but still offers an experience unlike any other. Malaysia offers sunshine, seashores, food and everything a traveler would look for; on top of that, it is known for its history and pride that has shaped the Malaysia we know and love today.

Formed in 1957, 63 years have seen a multitude of changes to what a small country was as we’ve experienced the growth first hand. There are still much to learn about this growing country as it is always advancing and we might find it hard to keep up with all that is happening these days.

In conjunction with Merdeka day, here are 10 little known facts about Malaysia, that might surprise you.

1) Ringgit means “jagged”

The national currency “Ringgit means ‘jagged’ in the Malay language in reference to the serrated edges of the Spanish silver dollars that were used in the 16th and 17th centuries.

2) Peninsula of Gold

One of the old names of Malaysia is Aurea Chersonesus, which means ‘peninsula of gold’. The name was given by Greco-Roman geographer Ptolemy in his book Geographia back in 150 AD.

3) Largest cave chamber in the world 

Large enough to accommodate 40 Boeing 747s, the cave chamber in Gunung Mulu National Park, which is also the largest yet discovered on Earth is twice the size of Britain’s Wembley Stadium and homes thousands of small birds called swiftlets.

4) 65,877 kilometres of highway roads

Yes, you read that right. To put it into perspective, the circumference of the Earth is 40,075 kilometres.

5) Ketchup

It is believed that the English word ketchup is believed to have been sourced from the Hokkien word “ke-tsiap” which refers to a dish of fermented sauce.

6) Sunken treasure

The richest uncovered treasure from a sunken ship lies on the floor in the Strait of Malacca in Malaysia.

7) UNESCO designated World Heritage Sites

Malaysia is home to four UNESCO heritage, including Gunung Mulu National Park, the Kinabalu Park, the significant cities of Melaka and George Town, and the Lenggong Valley

8) Ramadan in Space

Malaysia’s first astronaut, Datuk Dr Sheikh Muszaphar Shukor, observed the Ramadan in space, becoming the first Muslim ever to achieve the feat.

9) Rafflesia

The flower is the world’s largest flower and thrives abundantly in Sabah. The giant jungle parasite blooms without a leaf, stem or roots.

10) Penang as an international icon

The street food capital of the world attracts not only locals but also visitors from all over the world! Take a stroll through the famous George Town and hundreds of hawker stalls can be seen offering a variety of cuisines found across the country.

6 Reasons to Love Sabah

Situated at the northern part of Borneo, Sabah is nuzzled by the South China Sea on its west, Sulu and Celebes seas on the east, it seems like it is almost unfairly blessed with all that nature has to offer. 

Rainforests sheltering dozens of animals and plants species, caves bearing years of ancient history and beaches calling out to all those in the mainland, Sabah is known as “The Land Below Wind”, because it’s located just south of the typhoon-prone region, making it free from typhoons.

On top of all that, it is also often said that the reason that makes visiting Sabah so special is its 32 different indigenous groups that consist of over 30 ethnic races.

In line with Merdeka month, it is essential that we give credit to the second largest state in Malaysia. So here’s six reasons to why we love Sabah, our land below the wind.

1) Nature

The biggest reason to visit Sabah would definitely be to experience the vast diversity of landscape and environments it has to offer. More than 8,000 species of flowering plants, 600 types of birds and more than 200 different mammals, tourists can experience the ecological wonderland that is Sabah on top of its 400 islands.

2) Ethnic diversity

Sabah is home to over 42 different ethnic groups and over 200 sub-ethnic groups. Each of them have their own unique culture and traditions to what makes Sabah, Sabah.

3) Diving spots

Some of the best scenes in Sabah are not on land but are underwater instead. The small island of Sipadan features the world’s best diving spots as it hosts live coral and an abundance of marine life that doesn’t fail to attract divers from all over the globe.

4) Mount Kinabalu

A world heritage, Mount Kinabalu holds the title of Malaysia’s tallest peak. At 4,095 metres (13,435 feet). A popular reason to visit for climbers, people often climb to the summit that involves an overnight stay; it is also a sacred site in Kadazandusun traditions.

5) Orangutans

Sabah remains as one of the last remaining places to see the critically endangered orangutan. Found only in Borneo and nearby Sumatra, these human-like apes share 97% of the same DNA as us humans. 

6) Seafood

Borneo might be well-known for its rainforests, but the cities along the coasts are spots where seafood lovers can rejoice. The freshest, tastiest, seafood can be found in Sabah as Kota Kinabalu’s night market is a culinary fish heaven for seafood enthusiasts. 

Audrey Hepburn Resurrected in Galaxy Chocolate Ad

It’s not every day that you get to see dead celebrities come back from the grave, that’s certainly not the case for the people at Framestore though, who famously brought famous actor, Audrey Hepburn back to life for a Galaxy commercial.

Hepburn represents everything elegant and classy, hence, it was ideal that Galaxy pick up on those qualities showcased by Hepburn and to implement their product as “silk, not cotton. Upon watching the advertisement for the first time, it was incomprehensible on how a globally recognized face was recreated even with original footage that are incompatible with today’s high standards.

Two body doubles were casted, one to represent her 20-inch waist and another to convey her distinctive bone structure. The shot and footage was then augmented with VFX.

Facial action coding system (FACS) was also used to scan the face of the double. This captured an abundance of hi-res skin textures and more than 60 different facial expressions for the animators to replicate for recreating the computer generated (CG) Hepburn.

The creators had to then perfectly lock the actor’s body to the CG head. Without this step and a perfect head joint, a “nodding-dog” effect would’ve ruined all the hard work. This step was fortunately recreated with a past CG work on a Sandra Bullock film.

The next big obstacle was to make the computer-generated skin look real. Using a renderer, Arnold, the perfect soft, translucent look of real skin was created, combined with a soft “peach fuzz” to break-up a robotic perfection.

Without geometrical data of Hepburn’s face, recreating her as a CG person was close to inaccurate science. Trial and error was the way to go, being persistent until they reached the perfect end-result.

Although aired in 2013, the ad is still enjoying international airtime today. Hollywood has since been quietly debating the consequences of photoreal CG actors and posthumous usage. There are also rumors of young celebrities are having their bodies scanned at various ages as a form of digital cryogenics.

Nasi Lemak: A Brief of What We Know

A staple Malaysian dish, Nasi Lemak is a dish that we will see frequently on the breakfast, lunch or dinner table. 

It is widely considered the national dish and is also a native dish for neighboring countries such as Singapore, Brunei and Southern Thailand. We love it with fried chicken, we love it with sambal squid, we love it with various curries that is served with it, we even love it on its glorious own.

Notably mentioned in the book “The Circumstances of Malay Life”, written by English Orientalist and expert in British Malaya, Sir Richard Olaf Winstedt, nasi lemak loosely translates into rice cooked in fat or oil. The context in this case of “fat” is used to bear the meaning of “rich” or “creamy”.

The rice is usually pre-soaked in coconut cream before being cooked with a couple of pandan leaves in it to give it the noticeable flavor we now know and love. The main ingredients of it such as coconut milk, rice and anchovies are naturally found in the region but it took some time for sambal itself to be created later on.

As a prime hub in the trade routes at that time, chillies are not native to Southeast Asia and was introduced to the area in the 15th century by Portuguese traders, following the discovery of the Americas’ chilli peppers by European colonisers in the late 1400s.

The first ever mention of nasi lemak on paper can be found in The Straits Times newspaper dated 21st July 1935, describing a malay market in Kampung Baru. 

Nasi lemak has been part of Malaysian culture through all the good times and bad times as well, noticeably during World War 2.

Farmers were fuelled by nasi lemak to work in the fields, other workers also followed and found a hearty breakfast in nasi lemak.

An article in The Straits Times titled “The Worker’s Breakfast” from November 1946 describes nasi lemak being sold in packets and eaten with fried prawns and sambal.

A study on the dish also revealed that the preference of nasi lemak is widely popular across the country’s ethnocultural groups. Each culture has their own version of the dish, adding their own special touch to it such as fried chicken, seafood to vegetarian styles or non-halal versions.

While one could go on about nasi lemak for what seems like forever, it’s true meaning and power lies without a doubt in its ability to bring us Malaysians together as what not to love about food?

Merdeka Day and Malaysia Day Explained

Coming in at second place of countries with the most public holidays, Malaysia comes boasts up to 19 holidays in a calendar year; that’s how many paid public holidays that us Malaysians get!

Malaysians love their holidays and there are an abundant of things to do with all those time off. The month of August is often associated with national pride as it’s the month of the nations independence. 

Merdeka Day and Malaysia Day are the two main holidays that we celebrate in August, and both of them are different and have different stories behind them. So, what exactly are these two holiday that seems to celebrate the same thing?

Merdeka Day

August 31st is pretty much a date that all Malaysians know off. It is celebrated throughout schools and the country ever since the country’s independence from British colonial rule in 1957.

Under the constitution, Merdeka day is the official National Day for the Country.

Hari Malaysia

Hari Malaysia falls on September 16th, which commemorates the formation of the Malaysian Federation in 1963. It was the day where the Federation of Malaysia, Sabah, Sarawak and Singapore merged to form Malaysia.

Singapore separated from Malaysia in 1965 and eventually an independent country on August 9th 1965.

Hari Malaysia officially became a Malaysian public holiday in 2010.

Hari Merdeka in East Malaysia

Sabah and Sarawak only achieved independence in 1963, six years after Peninsular Malaysia was formed.

In 2016, the Sarawak government declared July 22nd as a Sarawak public holiday, declaring it Sarawak Independence Day”.

The Malaysian government has recently worked towards a more unified form of national independence. On top of declaring Malaysia Day a national holiday, less emphasis have been put on the years to which certain states have gained independence.

Although different areas have their own year of independence, we Malaysians love our holidays; what’s not to love about an extra day off to celebrate the country’s independence day anyway?

The British Expert in British Malaya

An English Orientalist, colonial administrator and not to mention, an expert in British Malaya, Sir Richard Olaf Winstedt was instrumental in preserving several works of Malay literature.

Director of Education in British Malaya, Winstedt produced an extensive body of writings on Malaya. 

When he first arrived in 1902, he was an administrative officer posted in rural districts such as Perak and Negeri Sembilan; he then immersed himself in the study of language, beliefs, customs and history of the Malay people. 

His first paper on Malay folklore was published in 1907 and “Malay Grammer” was published later on in 1913. Due to his heavy interest and exceptional work on the subject, he was made assistant director of education for the Straits Settlements and Federated Malay States with special responsibility for Malay education.

He also notably mentioned nasi lemak in the book “The Circumstance of Malay Life” that was published in 1909.

Winstedt was also the author of a large series of monographs and articles on the history and culture of Malaya. He studied the history of several Malay states throughout the 1930s and the history of the peninsula in 1935.

He also ventured into study on Malay magic in “History of Classical Malay Literature” that was published in 1940.

Winstedt retired in 1935 and returned to England and from 1937 and 1946 was reader in Malay at the School of Oriental and African Studies, University of London

5 Things to Know About Tourette Syndrome

One of the most misunderstood neurological disorders, Tourette Syndrome is a condition that causes people to have “tics” such as involuntary, sudden and repeated twitches, sounds or movements. 

Dr. George Gilles de la Tourette

The disorder is named for Dr. Georges Gilles de la Tourette, a pioneering French neurologist who in 1885 first described the condition in an 86-year-old French woman.

Tics can be both simple or complexed. When simple, it can be sudden and brief repetitive movements that trigger a limited number of muscle groups such as eye blinking, facial movements or head and shoulder jerking; when complexed, it can be a combination of the simple tics at the same time. However, there are still much more disabling tics that could result in the person engaging in self-harming actions such as punching one’s self in the face.

A disorder that’s still not widely understood, here’s 5 things to know about people who have Tourette Syndrome.

1) The cause of it is unknown

The exact cause of Tourette Syndrome remains unknown as of this day. A complex disorder by its own, experts can only suggest that it is caused by a combination of inherited (genetic) and environmental factors. It is also said that the chemicals in the brain that transmit nerve impulses, which also includes dopamine and serotonin, might play a role.

2) There is no cure

No cure for Tourette Syndrome has been discovered yet. So, instead of looking for a seemingly unknown solution, therapy options have been developed to reduce tics over time. “For more severe tics, medications are available, but they are not always effective or well tolerated,” said Dr. Shprecher, DO, a movement disorder neurologist with Banner Health in the U.S. “In very severe cases, a neurosurgical procedure called deep brain stimulation can be helpful, but it is still considered experimental.”

3) Having a tic doesn’t mean that you have Tourette

Tics, both vocal or motor, are part of the symptoms of Tourette, but there is more to it than that. A person can have single, temporary ticc that lasts for a few weeks or months to having long lasting complex tics. To have Tourette means to have at least two different motor tics and one vocal tic, all for over a year, multiple times a day for almost everyday.

4) People with Tourette cannot control their tics, even if they want to

Both motor and vocal tics that occur in a person are involuntary and completely out of their control, meaning that they are NOT doing it on purpose. Although still largely unknown to experts and the public, the tics are often compared to a sneeze or having an itch. One may try to stop it but the itch or sneeze will still occur either way. It is also said that holding back a tic may make the condition worse or even cause stress.

5) No they aren’t swearing at you

Vocal tics could result in the uttering of socially inappropriate words or swear words. This is often seen on TV but it is not the reality as most people with Tourette don’t frequently use inappropriate language, just like you and me. Known as Coprolalia, it is a complex tic that is hard to control or supress; it affects roughly 1 in 10 people with Tourette.


Want to learn more about Tourette Syndrome? Visit the Tics and Tourette Syndrome Malaysia Support Group today! The community on Facebook raises awareness and provides help while fostering social acceptance for people with tics or Tourette Syndrome.